ENSA-V| Art Direction & Design Graphic
Client : ENSA-V
Collaboration with Cécile Pondard
Proposal for the new presentation leaflet for the National School of Architecture of Versailles.
Statement
Brochure project énsa-v
A simple and powerful choice: choosing a large, open A2 format.
The cross-folding principle breaks down the opening of the brochure into a series of formats: A4, A3, and A2.
The structure of the model is divided into a modular grid of six columns.
The choice for the cover proposal is based on the mirror principle induced by the folding.
The color selection leans toward a mineral palette: green, blue, and black. The centerfold spread features an A2 poster based on the principle of collection; its symmetrical composition evokes fractal geometry (track 1). With a principle of order and diversity creating a unique rhythm, track 2 evokes naturalist plates.
- Headline font: Interstate designed by
Tobias Frere-Jones in 1993, Font Bureau, Sans Serif: Gothic.
Very understated, timeless.
- Article font: Egyptienne F designed
by Adrian Frutiger in 1956, Linotype, Slab Serif: Clarendon.
Simple, fluid, and elegant, it is highly readable.
Specifications:
Unstapled leaflet
Description: 29.7 x 42.0 cm closed
59.4 x 42 cm open
12 pages
Edition paper 90 g extra white my 360° EDITme Brut FSC mixed
credit, a paper generally intended for high-volume publications, this bulky offset type is characterized by its raw and natural texture, whiteness, opacity, and good bulk.
Printed in four-color R° / four-color V°